Case Studies
SOME OF OUR BEST WORK
SEO
Organic Traffic
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%Reduction in Bounce Rate
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%Increased ROAS
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%Revitalizing Visibility: A Strategic SEO Overhaul Unleashes a 193% Surge in Organic Traffic
The Challenges
This client did not have full control of the site when they signed up with us
Their site structure was not SEO-friendly at all
Most of their content was not optimized for any particular keyword
Their search visibility was almost non-existent
Their site was unstructured
They had been burnt by the Indian SEO company
Our Strategy
We did an in-depth audit of the site
Created a detailed plan to follow and got it approved by the client
In the first phase, we resolved all the structural issues of the site
We also resolved the technical issues to maximize the search visibility
We fixed the existing content to include the demanded keywords by the client
We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
High-quality backlinks were added periodically to strengthen the overall SEO game
AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience
The Results
Their website was structured for the best results
The site gained 193% organic traffic within the first 7 months
The bounce rate dropped from 96% to 68%The site was ranked on the 1st page of Google for 21 competitive keywords
The site’s mobile load speed was improved significantly
Target Audience
ROAS
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%Target Hit in
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DaysNew Clients
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+Igniting Success: A Startup's Journey to a 5.28x ROAS with Strategic Facebook Funnel Optimization
The Challenges
This client was a startup and had very little to no information about their target audience
They didn’t have their ideal customer avatars built and blank on their message and creatives
No website and completely relied on our agency for taking them off
The Strategy
We began with building 4 variations for their landing page, using different messaging and creatives
We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.
Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend
Initial strategy session and discovery
Ideal customer avatar planning and creation
Brand messaging strategy
Landing page creation and optimization
Built a full-Facebook funnel
Targeted 16 different cold audiences at the top of the funnel
Used retargeting with intriguing offers at the middle of the funnel
Used re-engagement campaigns to increase the lifetime value of their customers
Sent out exclusive offers for those still on the fence about buying
Used our battle-tested scaling method to maximize ROAS at the TOF
The Results
It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests. Working from scratch, it’s great to have a client respect the need for testing and setupThis startup began its rapid-fire testing period to find its ideal audience, message, and creativity. After this test period (between 2 – 4 weeks), we began to use the winning assets and optimize them. Depending on the account, we may horizontally or vertically scaleBy the end of the third month, we were achieving an average of 2x ROAS. At the end of their sixth month, we’re achieving an average of 5.28x ROAS.
Lead Gen
New Leads
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+Paid Deals
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+Target Hit in
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DaysRevitalizing Legacy: A Digital Renaissance for a 15+ Year Business with Golden Ads and Lead Gen Triumph
The Challenges
The client had a booming business for 15+ years.
They were using traditional marketing methods and had robust referral systems in place.
But in the last 6 months, before joining us, they had experienced a sudden drop in leads, customers, and overall business.
They still had a good name in the industry but they did not have a strong digital presence.
The website looked dated.
There was no lead generation funnel in place on the site.
They had very little to no content on the website.
The site structure wasn’t SEO friendly at all.
Their daily traffic was below 50
They had been burnt by a so-called digital marketing consultant who did not do anything except for getting his pay cheque.
Getting them to invest in Facebook advertising was also a huge challenge
Our Strategy
From the initial audit insights, we realized that the digital presence and brand awareness will be the starting points for this client.
We started by helping the client create tons of video content for social media
Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns
The plan was to pair that with the Lead gen campaign at a later point
We wanted to give the client some quick wins so he feels more confident working with us
Successfully helped the client to come up with 4 different Lead Magnets
With our help, the client created a whole Lead-flow and the funnel
Using their BIG offline name, we started running the Leadgen campaigns in the third week
We started off the Leadgen Campaigns with the Rapid Fire Testing Method
The Results
Within the next 3 weeks, we had garnered 349 new leads,7 new paid deals5 Winning ad creative assets and a winning audience formula
The CPL was less than $4CPA was below $200The client had 340+ leads in the funnel
All this happened within the first 8 weeks.
The Golden Ads Strategy produced huge engagement and retargeting audience on the side
Facebook Strategy
Appointments
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+Target Hit in
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DaysAOV
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%Reclaiming ROI: A Strategic Turnaround for a Medical Practice with Freemium Models and Pixel Precision
The Challenges
A medical practice approached us with a history of dissatisfaction from a previous marketing agency. The previous agency had spent $10,000 on Facebook ads without yielding significant results. Additionally, we faced several obstacles:
No existing landing pages or offers to leverage.
Incorrect pixel data due to the previous agency using its own pixel instead of the client’s.
A 45-day window to demonstrate our effectiveness, given the client’s caution after previous setbacks.
Our Strategy
To address these challenges, we implemented a multifaceted strategy:
Complete Pixel Installation: We ensured proper pixel installation to avoid data loss and accurately track user interactions.
Freemium Model Development: Collaborated with the client to develop a freemium model.
Service Selection: Identified two medical services to test within the freemium model.
Landing Page Creation: Designed and launched four different landing pages tailored to the freemium strategy.
Email Marketing: Developed a robust email marketing strategy for follow-ups.
Retargeting Funnel: Implemented a comprehensive retargeting funnel strategy.
Audience Strategy: Targeted audiences based on competitors, interests, job titles, and Lookalike Audiences.
The Results
Our strategic approach yielded remarkable results in the first month:
Cost Efficiency: Achieved a free plus shipping cost per result as low as $5.40. The Return on Ad Spend (ROAS) remained positive even for freemium services due to shipping charges.
Appointment Volume: Scheduled over 900 appointments in the first month.
Core Service Efficiency: The cost per appointment for core medical services was below $8.
Improved ROAS: ROAS for core services surged to 10.64% solely from Facebook ads.
Email Marketing Success: Conversion from freemium to core services through email marketing was 37%.
Increased Average Order Value (AOV): Utilized bundle offers to boost AOV.
Medical Practice Owners: Want 100 New Patients In 100 Days Guaranteed?
(Or we’ll work with you 1-on-1 for free until you do!)
We specialize in consulting, strategizing, and executing marketing campaigns tailored specifically for private physician practices, aimed at amplifying visibility, acquiring new clients, and creating sustainable growth.
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